News Items

  • 2014 ERA D2C Convention

    12 August 2014   |   Share this page: LinkedIn   |  

    2014 ERA D2C Convention

    We are exhibiting at the 2014 ERA D2C Convention in Las Vegas Sept 16-18. Hope to see you there. We’d love to make Australia a profitable DRTV market for your brand.

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  • Boo! Boohoo's scary success

    01 November 2013   |   Share this page: LinkedIn   |  

    Boo! Boohoo's scary success

    ADAD, Australia’s leading Performance TV Advertising Agency, joined a ghoulish throng of zombies, skeletons, Miley Cyrus's and other scary creatures for the boohoo Social Diary’s Halloween Party. The “dress as your biggest phobia” theme was taken to crazy extremes as 1100 guests partied away in the darkened, bat-ridden club, till way past the witching hour.

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  • It's Vegas baby!

    30 September 2013   |   Share this page: LinkedIn   |  

    It's Vegas baby!

    ADAD Managing Partners, Luke Dean and Wally Muhieddine have just returned from Las Vegas where they attended the D2C Convention. Whilst there, they mingled with some of the world’s most successful Direct Response professionals and gained valuable insight into new DRTV and TV advertising trends, as well as best practice recommendations from the movers and shakers in the industry. They may have also partied just a little too :)

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  • Reactor7 - Our new contact centre

    01 November 2012   |   Share this page: LinkedIn   |  

    Reactor7 - Our new contact centre

    Advertising Advantage is excited to introduce our contact centre solutions division, Reactor7! Reactor7 is dedicated to providing unique contact centre solutions enabling our clients to out-service, out-sell and out-market their competitors. With a combination of both inbound and outbound services, coupled with a focus in the direct response TV market, Reactor7 has a strong emphasis on making sales rather than taking orders, giving our clients the flexibility and return-on-investment needed to deliver an impeccable service at competitive pricing.

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  • Boohoo’s explosive launch

    16 July 2012   |   Share this page: LinkedIn   |  

    Boohoo’s explosive launch, the leading international online fashion brand has appointed ADAD to drive their Australian and New Zealand expansion.

    In the first 12 weeks ADAD’s campaign exceeded sales targets by 300% and generated a profitable return on investment from day one.

    “We operate in many markets throughout the world and we have a bold vision to become the leading online fashion destination internationally”, says their Group CEO, Mahmud Kamani.

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