News Items

Advertising Advantage is excited to introduce our contact centre solutions division, Reactor7! Reactor7 is dedicated to providing unique contact centre solutions enabling our clients to out-service, out-sell and out-market their competitors. With a combination of both inbound and outbound services, coupled with a focus in the direct response TV market, Reactor7 has a strong emphasis on making sales rather than taking orders, giving our clients the flexibility and return-on-investment needed to deliver an impeccable service at competitive pricing.

This leading International online fashion brand has appointed ADAD to lead their Australian and New Zealand expansion.

In the first 12 weeks ADAD’s campaign has exceeded sales targets by 300% and generated a profitable return on investment from month one.

“We operate in many markets throughout the world and we have a bold vision to become the leading online fashion destination internationally”, says their Group CEO.

ADAD continues to drive high growth for Thorn Group's Cashfirst brand. Cashfirst's loan book has grown explosively since ADAD implemented an ongoing National Performance TV advertising strategy for the lender.

This year, on the first Sunday in November, some intrepid ADADers jumped on their bikes in Sydney and pedaled 90kms to Wollongong. For fun! Well, for fun and charity.

We celebrated the end of a BIG 2011 financial year at The Piano Room together with some of our key media and production partners. Thanks to our friends at 10, 9, 7, MCN, Prime and Tribal Fusion for helping us demolish the bar tab!