News Items

ADAD continues to drive high growth for Thorn Group's Cashfirst brand. Cashfirst's loan book has grown explosively since ADAD implemented an ongoing National Performance TV advertising strategy for the lender.

This year, on the first Sunday in November, some intrepid ADADers jumped on their bikes in Sydney and pedaled 90kms to Wollongong. For fun! Well, for fun and charity.

We celebrated the end of a BIG 2011 financial year at The Piano Room together with some of our key media and production partners. Thanks to our friends at 10, 9, 7, MCN, Prime and Tribal Fusion for helping us demolish the bar tab!

As part of their annual Red Nose Day fundraising efforts, SIDS and Kids NSW have decided to take on the Guinness World Record for the most people wearing red noses in one place.

The Sydney Swans Vs Collingwood match, at ANZ Stadium, is the occasion and ADAD was enlisted to create and produce a TV ad to promote the event.

Advertising Advantage is excited to welcome ING DIRECT as a client.

ADAD will be implementing Direct Response TV campaigns to drive new account acquisitions for ING DIRECT.

Justin Tunbridge, Acquisition Marketing Manager at ING DIRECT says “DRTV allows us to engage with some key segments in a different manner, which should result in incremental volume. We have partnered with Advertising Advantage on a Performance TV/Cost per Action basis and early results are certainly encouraging.”