Australia's leading
growth agency.

We help brands drive sustainable growth with our market leading approach to media strategy, data analytics and creative execution.

aboutUs

Passionate People
committed to results.

Advertising Advantage are a full service, independent, specialist growth agency. Established in 2003 in Sydney, we have offices in Australia, the USA and the UK.

We create powerful ads for all types of mass media, and tailor hard-working media plans that deliver maximum reach and maximum results.

team

Meet our key
people.

LUKE DEAN

Managing Partner

“The power of effective advertising is transformative. Time and again I see it build visions, drive astounding growth and inspire teams.”

LUKE DEAN, Managing Partner, ADAD
WALLY MUHIEDDINE

Managing Partner

"For too long brand and acquisition objectives have been treated as mutually exclusive, when in reality with the right insight and capability you can enjoy both."

WALLY MUHIEDDINE, Managing Partner, ADAD
WALLY MUHIEDDINE, Managing Partner, ADAD
WALLY MUHIEDDINE

Managing Partner

"For too long brand and acquisition objectives have been treated as mutually exclusive, when in reality with the right insight and capability you can enjoy both."

MATT KITCHENER

General Manager, Strategy & Measurement

“Constant curiosity and restlessness is essential for driving better outcomes. Everyday we're questioning results and interrogating data in search of incremental improvements for our client's campaigns.”

MATT KITCHENER, General Manager, ADAD
EMMA ZRNIC

General Manager, Media & Operations

"We manage millions of media impressions every hour, and the unique platforms and processes we've created to harness the data are fantastic - but ultimately it's passionate people with purpose that set us apart"

EMMA ZRINC, General Manager, ADAD
EMMA ZRINC, General Manager, ADAD
EMMA ZRNIC

General Manager, Media & Operations

"We manage millions of media impressions every hour, and the unique platforms and processes we've created to harness the data are fantastic - but ultimately it's passionate people with purpose that set us apart"

TRACEY GABRIEL

General Manager, Client Service & Growth

“Helping ambitious brands make their mark is such a buzz. Bringing together our people with those of our clients for a common cause and seeing the impact we make together is so rewarding.”

TRACEY GABRIEL, Head of Client Growth, ADAD
CHRIS SPANOS

Creative Director

“Creativity is intelligence having fun. It’s seeing what everyone else has seen, and thinking what no one else has thought.”

CHRIS SPANOS, Creative Director, ADAD
CHRIS SPANOS, Creative Director, ADAD
CHRIS SPANOS

Creative Director

“Creativity is intelligence having fun. It’s seeing what everyone else has seen, and thinking what no one else has thought.”

BLAKE GREENSMITH

Senior Producer

“Boasting a comprehensive array of creative services complemented by an in-house film production facility, our capabilities transcend conventional boundaries. We possess the adeptness to swiftly and effectively materialise even the most ambitious concepts.”

BLAKE GREENSMITH, Senior Producer, ADAD
REBECCA HENDERSON

Data Analytics Director

“You can’t manage what you can’t measure. Accountability underpins everything we do as we search for the insights that will illuminate the road ahead.”

REBECCA HENDERSON, Data Analytics Director, ADAD
REBECCA HENDERSON, Data Analytics Director, ADAD
REBECCA HENDERSON

Data Analytics Director

“You can’t manage what you can’t measure. Accountability underpins everything we do as we search for the insights that will illuminate the road ahead.”

clients

Amazing clients.
Inspired results.

Proactiv TVC
media
Clients Include
Citi Travelodge Snapfish Boohoo Wise Easyshed mate Society One Ring OptiSlim Teachers Health Hoselink SmartPay Blinkist Eharmony Nord Vpn Babble Luxury Escapes Balsam Hill Spot Trinny London Gerard Malouf and Partners ClearScore Heart of the Nation