TV creative & production

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Creative that delivers

We create compelling TV messages that engage consumers and drive immediate, measurable action; TV commercials that people react to.

Our creative team draw on a range of sources including consumer research, category experience, historical case studies and macro market factors to unearth insights that ensure our TV messages are as responsive as possible.

We continue to demonstrate our expertise in developing TV messages that out-perform our clients expectations. No other agency drives the volume of immediate, measurable consumer response that ADAD does for its clients.

Our Performance TV commercials are consistent with your brand personality; in line with brand guidelines and can integrate with Above The Line activity where required. We work with all stakeholders - internal and external - including lead creative/media agencies as the Performance TV™ specialist.

In-house production
ADAD's in-house TV production facility provides a complete TV production service including:
  • 6 Edit suites, Motion Graphics, Broadcast Design, 3D animation
  • Audio suite, Composer and Audio Editors/Recordist
  • Producers, Director and Art Director.
This benefits our clients in 3 ways:
  • Responsiveness. A DRTV and Retail TV strategy must be nimble and tactical in order to take advantage of opportunities.
  • Lower cost, higher quality. In-house means more control and no excessive margins.
  • Accountability. We take responsibility for the quality of our creative. Our clients are promised a high quality TV commercial that is not only on brief, but also one they will love.
See some of our work here.