Consumer Segments

The current wisdom for a long time has been, and still appears to be, that if you work for a living you don’t have time to watch day time TV - after all you’re working right?

We are asked many times by clients and other partners, who watches daytime TV, isn’t it just stay at homes mums and the unemployed? The reason for this thinking is that if you work you can’t be at home watching daytime off-peak TV.