Direct Response TV

The current wisdom for a long time has been, and still appears to be, that if you work for a living you don’t have time to watch day time TV - after all you’re working right?

The logic is straight forward: some choice is good, therefore more choice is better. But there’s a point at which too much choice can be crippling. There are ample studies that have shown if we’re offered a constrained list of options, we make our choices more readily, with greater confidence and less buyers’ remorse. Give us a wider range of options and instead of being greeted with woots of joy, we pause, second guess and eventually buckle under uncertainty.

We are asked many times by clients and other partners, who watches daytime TV, isn’t it just stay at homes mums and the unemployed? The reason for this thinking is that if you work you can’t be at home watching daytime off-peak TV.