http://www.adad.com.au/blog/rss/recentRecent blogsen-au2012-05-2119http://www.adad.com.au/blog/what-makes-us-tickhttp://www.adad.com.au/blog/what-makes-us-tickThey’re age-old questions: what drives human beings to do what we do? Are we driven by reason? Or is it desire and emotion that are running the show?12 July 201118http://www.adad.com.au/blog/work-life-balance-and-day-time-tvhttp://www.adad.com.au/blog/work-life-balance-and-day-time-tvThe current wisdom for a long time has been, and still appears to be, that if you work for a living you don’t have time to watch day time TV - after all you’re working right?12 July 201117http://www.adad.com.au/blog/a-million-things-to-watchhttp://www.adad.com.au/blog/a-million-things-to-watchThe logic is straight forward: some choice is good, therefore more choice is better. But there’s a point at which too much choice can be crippling. There are ample studies that have shown if we’re offered a constrained list of options, we make our choices more readily, with greater confidence and less buyers’ remorse. Give us a wider range of options and instead of being greeted with woots of joy, we pause, second guess and eventually buckle under uncertainty.21 June 201116http://www.adad.com.au/blog/day-time-tv-viewers-who-are-theyhttp://www.adad.com.au/blog/day-time-tv-viewers-who-are-theyWe are asked many times by clients and other partners, who watches daytime TV, isn’t it just stay at homes mums and the unemployed? The reason for this thinking is that if you work you can’t be at home watching daytime off-peak TV. 26 May 201114http://www.adad.com.au/blog/television-2-0http://www.adad.com.au/blog/television-2-0To get a grasp on how much television has changed in just a little over a decade, reflect on what your living room looked like around the turn of the millennium. Odds are the centre of attention was a chunky CRT, possibly a flat-CRT (although most were only flat in one dimension, like Sony’s flagship Trinitron). It was most likely hooked up to a VCR, and maybe even a DVD player. And if you did have a DVD player, you probably also owned a copy of The Matrix.29 April 2011