cost per action TV

Home › what we do › cost per action tv

100% performance

Cost Per Action TV (also known as Pay Per lead TV) is 100% performance based TV advertising. This means you only pay for the specific advertising outcome that you value.

Whether the consumer action you're seeking to drive is a web visit, phone inquiry, sale or some other measurable outcome, we simply work with you to determine an equitable fee for each desired “action” and then invest our own capital into creative, TV production and TV media. You are only billed for the “actions” the activity drives at the agreed Cost Per Action.

In this way ADAD makes TV a 100% performance based direct sales channel for our clients. And you have an agency that is an active financial partner whose interests are totally aligned with yours.

We’ve helped brands like Vodafone, FOXTEL, IAG, Suncorp, Allianz, Citibank, Real Insurance, ING DIRECT, AVON and Virgin Money establish a totally accountable performance based TV sales channel. Can we help you too?

Eligibility
We offer Cost Per Action TV to clients who:
  • Currently have an active direct channel.
  • Have robust reporting processes in place.
  • Can accept significant ongoing response volumes.



                        

                    
                        

                            
                                
                                Commercials consumers react to

Creating effective Direct Response TV messages is about balancing the emotional and rational. It’s about how you connect by magnifying issues of concern and how you present your brand's solution in a compelling way. And most importantly, it's about how you frame the offer and urge immediate action.









We continue to demonstrate our expertise in developing DRTV communications that out-perform our client's expectations. No other agency drives the volume of DRTV responses ADAD does for its clients.


Our Direct Response TV commercials are consistent with your brand personality; in line with brand guidelines and can integrate with Above The Line activity where required. We often work with lead creative/media agencies as a Performance TV™ specialist.


Under a CPA TV partnership, the creative and production is usually provided at no charge. 





                            

                                In-house production

ADAD's in-house TV production facility provides a complete TV production service including:


    
    
  • 6 Edit suites, Motion Graphics, Broadcast Design, 3D animation
    • 
    
  • Audio suite, Composer and Audio Editors/Recordists
    • 
    
  • Producers, Directors and Art Director.
    • 


This benefits our clients in 3 ways:

    
    
  • Responsiveness. DRTV and Retail TV strategies must remain nimble and tactical in order to take advantage of opportunities.
    • 
    
  • Lower cost, higher quality. In-house production means more control and no excessive margins.
    • 
    
  • Accountability. We take responsibility for the quality of our creative. Our clients are promised high quality TV commercials that are on brief and that they will love.
    • 


                        

                    
                        

                            
                                
                                Media Planning and Buying


Every week the agency funds the placement of thousands to TV spots to drive immediate consumer response. Our consumer research and audience analysis, historical experience and specialised media trading capability ensure maximum campaign performance. The agency funds
the entire media investment. The fact we invest our own capital into your campaign demonstrates the confidence we have in
the outcomes our DRTV campaigns deliver.


Analysis & Optimisation


Response data is
rigorously analysed and referenced with media and market data in order to optimize campaign performance. Learnings
are shared with strategy, creative and media teams, and actionable
insights are applied to maximise opportunity. 

                            

                                National airtime


Our media team take advantage of all Free To Air metro networks including Digital multi-channels, as well as Regional stations and Pay TV depending on the campaign objective, consumer target and cost efficiencies available. Our planners and buyers stay on top of what is a dynamic media market where audiences and cost efficiencies shift regularly in order to drive the best possible campaign outcome.

An ongoing CPA TV sales channel

Predictive
modeling is used to forecast the ongoing volume of response CPA TV
can deliver. We are committed to making CPA TV a performance based
sales channel that generates a predictable, on-going volume of leads and
sales, at a cost that gives our clients a positive business outcome.