key people

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  • Luke Dean
    Luke Dean

    Luke Dean

    Managing Partner

    With end to end experience that includes strategy, creative, TV production, media planning and response analysis, Luke leads a team that consistently delivers exceptional direct sales outcomes for some of Australia’s biggest brands. Ever impatient for results, Luke loves the immediacy of Direct Response TV.

  • Wally Muhieddine
    Wally Muhieddine

    Wally Muhieddine

    Managing Partner

    With keen commercial acumen, insight into front end and back end operations and enormous experience in the retail sector, Wally leads a team that drives outstanding results. A consummate strategist Wally enjoys working with businesses to identify key opportunities and realising them through Performance TV campaigns.

  • Chris Spanos
    Chris Spanos

    Chris Spanos

    Creative Director

    Chris is a highly awarded creative in both brand and integrated disciplines. And while his strategic creative thinking has been developed in multinational brand building agencies, he enjoys the success that comes from leading a highly skilled team in executing creative messages consumers engage with and react to immediately.

  • Steve Hinch
    Steve Hinch

    Steve Hinch

    Strategy Director

    Passionate marketing and advertising executive who is strategic in nature and has a depth of knowledge in research, media strategy, data analytics, and marketing strategy. Steve knows how to bring all the science together to make sure that things work.

  • Rolee Satyam
    Rolee Satyam

    Rolee Satyam

    Manager Data and Analytics

    An experienced Research and Data Analytics professional, Rolee is responsible for sophisticated response analysis and optimisation planning for Performance TV™ campaigns.

  • Matthew Kitchener
    Matthew Kitchener

    Matthew Kitchener

    Account Director

    Matt is a Performance TV™ specialist with years of experience in developing, implementing and optimising acquisition focussed TV campaigns across a range of categories. Matt has a real passion for driving the maximum commercial outcomes for his clients.

  • Britt Judge
    Britt Judge

    Britt Judge

    Senior Account Manager - Media

    Britt is an exceptional TV media trader who extracts maximum value from every buy. Britt also has extensive account management and TV production experience and an amazing talent for multitasking!

  • Richard Picton
    Richard Picton

    Richard Picton

    Senior Account Manager

    Experience managing integrated campaigns across a variety of industries both in Australia and the UK, Richard enjoys the dynamic, results focused world of Performance TV™.

  • Bree Chisholm
    Bree Chisholm

    Bree Chisholm

    Media Account Manager

    An experienced TV planner/buyer with a focus on Direct Response, Bree is instrumental in managing the high TV media volumes the agency processes daily.

  • David Perryman
    David Perryman

    David Perryman

    Creative - Special Projects

    David has held senior management and senior creative positions with multi-national agencies - both in Australia and internationally. As a long serving member of our team, he contributes significantly, both strategically and creatively, to a broad spectrum of ADAD clients.

  • Dery Sultana
    Dery Sultana

    Dery Sultana

    Head of Design

    An exceptional broadcast designer and creative all rounder; Dery knows how to give Performance TV™ commercials “the look”.

  • Marty McGrath
    Marty McGrath

    Marty McGrath

    Executive Producer

    Marty’s can-do attitude and industry knowledge gives ADAD’s clients the highest standard of creative execution regardless of budget.