Advertising Advantage is excited to welcome ING DIRECT as a client. ADAD will be implementing Direct Response TV campaigns to drive new account acquisitions for ING DIRECT.

Justin Tunbridge, Acquisition Marketing Manager at ING DIRECT says “DRTV allows us to engage with some key segments in a different manner, which should result in incremental volume. We have partnered with Advertising Advantage on a Performance TV/Cost per Action basis and early results are certainly encouraging.”

Luke Dean, Managing Partner at Advertising Advantage says “ING DIRECT revolutionised the savings market in Australia 10 years ago with its online Savings Maximiser account. They are a fantastic brand with a strong suite of products and we look forward to establishing our Performance TV™ model as a volume sales channel”.