True accountability
We believe advertisers should be able to tie their agency's remuneration to the successful delivery of predetermined outcomes. We believe this is the true definition of an 'accountable' agency and leads to better decisions and maximised opportunities.
ADAD's success as an agency is directly attributable to the results our campaigns deliver for our clients. Our focus on performance is more than mere talk. ADAD puts hundreds of thousands of dollars of its own capital on the line every week through our Cost Per Action TV campaigns. Money we only see again if these campaigns perform.
This all feeds into our guiding ethos - that all our advertising must drive a real and measurable business benefit for our clients, and that as an agency we take ownership of outcomes.