Results Guarantee

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What we believe
We believe you should have the option of tying your advertising agency’s remuneration to the delivery of agreed objectives. You invest in advertising to drive the desired consumer action; to effect a specific change in the market place. And that's why you use an agency to help you deliver on these objectives. So why not tie your agency's payment to a successful outcome?

A Results Guarantee

Whether your objective is to increase awareness, retail traffic, year-on-year sales revenue, or some other outcome, as long as it can be measured, we could provide you with a Results Guarantee.

No more “fingers crossed” approach to your TV advertising. With a Results Guarantee, ADAD will deliver on the predetermined objective or we implement the agreed Results Guarantee.

 

Partnered for success

Every Results Guarantee is different and reflects the specific objectives of the client. But a Results Guarantee always means you have an agency partner who shares the risk of the advertising's performance and is financially incentivised to deliver on or exceed your objectives.

We believe an advertising agency should be part of your success, and unlike many agencies, we’re prepared to offer more than advice and promises - we offer a Results Guarantee.

Results Guarantees are designed for clients who may not fit our Cost Per Action TV model and are particularly suited to retailers and those with a brand or awareness objectives.